Appcend is a cross technology SAS (a blend of web oriented and mobile oriented software), developed as a fully configurable and extendable platform. Based on a scalable, client-server oriented architecture, Appcend lets clients create mobile apps from a web-based interface. Our delivery server platform handles data insertion and aggregation (from numerous streams on the web), and streams content in a fast, efficient way to all the apps created within the system. All communications are secured via a SSL connection. Appcend applications intelligently communicate with the server and adapt to it, presenting user content in a way that leverages all of the phone’s functionality. The communication goes two ways, as users can interact with the app, perform actions and get custom responses from the server in a innovative way. This enables the creation of rich user experiences and goes beyond what any mobile application creator today can achieve.