** The MMA offers the Apps White Paper: everything you need to know about mobile applications **

The implementation of the White Paper will help you get closer apps in an easy and attractive to the world of creation, positioning and publicizing of mobile applications. Here you'll find tips such as what are the parameters to create an application based on a strategy and targets or what are the metrics to know if these objectives are being achieved.
This app commission created by the Mobile Marketing applications Assotiation Spain claims to have an international character, and stay alive, evolving, growing and updated thanks to feedback from its users as it evolves the universe of mobile applications globally .

The application is divided into four sections:

1. WHITE PAPER APPS.
2. SUCCESS STORIES from different apps categorized by their objectives.
3. 10 TIPS for a successful app.
4. Companies collaborating in the paper.

Also, the application contains a glossary of mobile marketing really valuable for those who are not familiar with that terminology.