Currently Mob Web Apps’ advantages primarily lie with application developers and publishers. Direct control over the application’s distribution and cost advantages are usually the main reasons for launching a Mob Web Application. For instance, over half of our respondents state that Web apps are both cheaper and faster to develop and maintain, while 23 percent claim cost savings of more than 100 percent compared to native apps and 40 percent say that development of a Web app will be weeks quicker. Apart from man hours, it helps that skilled Web developers are far more readily available than those skilled in native programming languages such as the iPhone’s Objective-C. Another fundamental advantage is that Mob Web Apps are run on common browsers that can be accessed on most Web-enabled smartphones, so device-specific customization is much simpler from a developer standpoint. Therefore the cost advantage increases as the degree of hardware fragmentation increases. Another major benefit, as mentioned before, is that delivering updates for a Web app is much more convenient.