Free to download and winner of the Apple Design Awards 2010, the Financial Times iPad Edition provides instant access to the FT's award-winning global news, video, comment and analysis, which is all optimised for the iPad. Since its launch in May 2010, the app has been downloaded over 487,000 times, has generated more than 10 per cent of new digital subscribers and has been very much in demand from an advertising perspective. Here, iPad ad revenues reached £1m in the first six months of launch and ad inventory has been sold out since launch. The Financial Times iPad Edition forms a key part of the newspapers commitment to remain platform neutral by providing customers with the FT content they want in whichever format they use. It is designed to provide a browsable alternative to the newspaper, with the added benefit of video and blog content which is updated throughout the day. The addition of tools to share stories via Twitter and Facebook adds a social layer to the browsing experience. The app has been built specifically for the iPad to make the most of the beautiful, high-resolution screen and flexible data features the device offers. This means consumers can enjoy all the benefits of the print publication with all the advantages the iPad boasts such as high definition video and complete offline access to our content. The app provides interactive access to a broad range of FT content, including video, markets data and charting, investment portfolios and news and analysis. The app is constantly being updated based on user feedback. The latest release, for example, adds a much fuller Weekend edition with even more pictures and content than before. Specific features of the app include: • Download the entire Financial Times iPad edition before you leave the house to read offline on your way to work when no connection is available • Customise the order of the pages to suit your preferences • Watch The FT's award-winning video coverage, (in High Definition when on wifi) • View your FT.com portfolio • Access an interactive markets data hub featuring global and regional macromaps, market gainers and losers, currencies, commodities and bonds • View stock performance summaries with detailed business profile information, estimates and targeted news • Access the latest articles from the FT