Better shopping for consumers, direct customer relationships for brands
Shopper is a mobile application for consumers that is part of BCNTouch's TouchActive solution.
With Shopper, a consumer simply touches a product that has an NFC tag embedded in it with their mobile phone, before, during or after purchase.
They instantly receive detailed product information (specifications, uses, care information, "green product" details, guarantees, etc.), compatibility with their personal profile, available models, related information and products, offers etc.
They can add the product to a Wish List, save it for later review, share it with friends, record where they saw it, express interest in the brand or product line to receive news and offers, and much more.
TouchActive allows brands to better inform consumers and to build direct relationships with their customers, contacting them directly in their mobile phone using their product items at retail.