AppCircus on Health Barcelona Jury

We’re excited to announce the jury to pitch at theApps ON Health conference organized by the Hospital Sant Joan de Déu in Barcelona on the 19th of March 2012. The conference brings together international thought leaders to explore the business opportunities of mobile apps in the healthcare and wellness industry.

The selected developers will do a 3-minute pitch of their app in front of the international jury of experts below. The winner will get the chance to perform a live 3min demo in Doctors & You 2.0, the International Healthcare Social Media & Web 2.0 Conference in Europe (May 23-24 2012, Paris) and the winner will also have the possibility to win a nomination to the Mobile Premier Awards, during the 2013 Mobile World Congress.

The AppCircus on Health event starts at 16.45, the winner will be announced at 18.15. Check here for all details about the event.

The jury members include:


Chia Hwu, CEOChia’s background spans product design, marketing, and both hard sciences and the visual arts. Before Qubop, she was Director of Marketing at Ansca Mobile, where she was responsible for leading brand strategy, public relations, and product marketing.

Chia previously worked at 23andMe, where she built the company’s user communities, using a network of enthusiastic users to successfully launch a new product. In addition, she created a new business line with niche customers of the service, and managed some of the earliest efforts in marketing genetics to consumers.

Chia has worked in biotech as a medicinal chemist, completed all coursework for a PhD in Chemistry, received her MS from UCSD, and earned her bachelor’s degree from Williams College. She is a coauthor of Teach Yourself the Twitter API in 24 Hours (Sams) and an expert at the integration of game mechanics and social features into apps.


Dan Phillips

Dan brings more than five years of healthcare strategy consulting experience to Healthbox. Most recently, he served on the founding team of Physician Career Management Group (PCMG), an agency that represents early career physicians seeking job placement, contract review, and business advisory services.

Prior to joining PCMG, Dan served as a senior consultant with The Camden Group, specializing in organization-wide business planning and service line development, with a focus on strategic and financial planning. He also spent a few years with Sg2, a healthcare consulting and thought leadership firm, where he worked with health systems in the UK, Canada, and Southeast Asia, focusing on international standards of clinical excellence and care delivery models.

Dan earned his Bachelor of Science degree at the University of Michigan in Ann Arbor, where he majored in biology. He currently chairs the Associate Board of Urban Students Empowered, a nonprofit that offers college prep services to underprivileged high schools students in Chicago.


Lekshmy ParameswaranLekshmy Parameswaran is a founding partner of fuelfor, an innovation design consultancy specialised in healthcare and based in Barcelona. With more than 10 years of healthcare industry experience, she has been leading programs to generate and translate insights into new business value propositions for public and private sector clients in EU, USA and Asia.

At fuelfor she is responsible for Insights Research and Strategy, bringing the voices of patients, their families and care providers into the innovation process in inspiring ways. A strong thread through her work is the abilit to communicate credibly across disciplines: encouraging innovation teams to challenge conventional thinking and to use design thinking and doing as a strategic tool for innovation.

Prior to founding fuelfor, Lekshmy enjoyed a 10-year career working with Philips Healthcare supporting the development of their Care Cycle strategy, Consumer Healthcare and Ambient Experience businesses.

She holds a Master of Engineering degree from Cambridge University and a Master of Arts from the Royal College of Art in London.


Jorge CarrascoSenior Consultant at Telefonica for mobile apps business development. Telecom engineer and MBA with honorable mention at IE Business School, he works in creating innovative business models in mobility areas, managing a customer portfolio with more than 150 customers and giving support to more than 2000. Previously he has worked in enterprises such as Ericsson and Accenture.


Xavier LorenzPassionate about communication and innovation, with a bachelor of Medicine and Surgery. Professionally, he has been dedicated to strategic marketing and communication within the healthcare sector since the early 1990s. Previously, he worked as an A&E doctor, Medical and Marketing Unit Manager for Boehringer Mannheim and Business Unit Manager for Roche Pharmaceuticals. He is Co-founder and Managing Director of innuo, started in 2002, and he collaborates as a Professor at a variety of universities.

Hope to see you there! Follow @appcircus on Twitter for latest news and updates.

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