AppCircus to partner with the 9th Annual Meffys - the Global Awards for Mobile Content & Commerce

The partnership includes a discount for AppCircus members applying to the Meffys: any AppCircus member is entitled a 30% discount reducing the entry fee from £350 to £250. Use the following discount code: DOTMEF12 to apply for this reduction.

One of the AppCircus team members will sit in the jury to judge the best apps at the Meffys. Read the press announcement here below.

29 May 2012, London: MEF, the Global Community for Mobile Content and Commerce has launched its annual awards, the Meffys, now in their 9^th year. New categories for 2012 include the Consumer Trust and Social Responsibility & Development Awards, reflecting key focus areas for MEF in 2012 and mobile’s ever-expanding role in consumers’ lives. Other new categories include Publisher on Mobile, Life Tools App and Brand on Mobile, recognising the breadth and scale of mobile content and commerce.

Judged by an independent and uniquely international panel of journalists, academics, analysts and VCs, the Meffys are the global benchmark for measuring success and rewarding innovation in mobile content and commerce. Last year, more than 350 industry leaders from over 30 countries gathered in London to attend the Meffys, reflecting their stature as the premier global awards for the mobile content and commerce industry.

From 29^th May, companies are invited to submit entries in 13 categories until the   deadline of July 9^th. The 2012 winners will be announced at a gala dinner on 12th September 2012 at the prestigious Park Lane Hotel in Mayfair.

Rimma Perelmuter, MEF Executive Director commented: “Now in their 9^th year, the Meffys enjoy an unrivalled heritage as the global awards for mobile content and commerce. MEF reviews the categories on an annual basis to reflect the industry’s evolution and this year, we are recognising the profound impact of mobile on key verticals and consumers around the world.  The new Meffys Consumer Trust Award will also honour those companies at the forefront of creating best practice in privacy and security, key to creating a sustainable ecosystem in 2012 and beyond.”

In addition to the new awards, all nominees in each of the four innovation categories will be given the opportunity to pitch to the C-level executives at the MEF CEO Summit to be held at City Hall, on the evening preceding the Meffys. The CEOs will then vote to determine the most innovative mobile product or service and the winner of this “CEO Summit Award for Innovation” will be honoured at the Meffys Gala Awards Dinner.

Save the date:

Entries Open: 29^th May 2012

Deadline for Entries: 9^th July 2012

Awards Ceremony: 12^th September 2012

The 2012 Meffys categories in full:

1. Social & Entertainment  App - NEW
2. Life tools App - NEW
3. Brand on Mobile
4. Publisher on Mobile - NEW
5. Content Service
6. m-Commerce Service
7. Consumer Trust - NEW
8. Discovery & Engagement - NEW
9. Social Responsibility & Development - NEW

Innovation Categories

1. Innovation Award for Apps
2. Innovation Award for Technology
3. Innovation Award for Growth Markets
4. Innovation Award for Monetization

The following media outlets, from tier one trade magazines to national newspapers have already signed up as media partners to support the awards:  The Guardian Media Network, 12Ahead, Mobile Industry Review, MobileGroove, TechnoKitten, MusicAlly, The App Side, PocketGamer, Monty’s Outlook, MobiAdNews and the following trade organisations are also supporting the Meffys:  NATPE, UCL, Apps Tech, CDG, Politecnico di Milano, DMA, The Frankfurt Book Fair.

Opportunities for sponsorships are still available - If you want to showcase your brand to the most influential audience in mobile media, please contact sponsors@mefmobile.org

For more details and information on how to enter visit www.meffys.com

- ENDS -

MEF is the global community for mobile content and commerce. It is the leading trade organisation for companies wishing to monetize their goods, services and digital products via the mobile connected device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads groundbreaking initiatives which explore and promote monetization opportunities.

With global headquarters in London and operational chapters and offices in Asia, EMEA, Latin America, Middle East and North America, MEF is a member network with global reach and strong local representation, ideally placed to drive market growth. Established in 2000, MEF provides an impartial, consistent and powerful voice for the foremost companies and entrepreneurs from across the mobile content and commerce value chain.

This entry was posted on Wednesday, June 6th, 2012 at 11:20 am and is filed under Announcements. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.