AppCircus arrives in São Paulo on January 11 with a special event focused on Microsoft developers. The event will bring together some of the best apps for the Microsoft platform for the thriving Brazilian app scene and will include workshops for developers and app entrepreneurs.
During AppCircus São Paulo Spotlight on Microsoft, the city will bring together some of the developers of the most creative and innovative apps in Brazil. Each participant will pitch their app live to the audience and a jury of experts, before the best app is selected. The winning app will have the opportunity to become one of the 20 finalists to participate at the prestigious Mobile Premier Awards, which will take place in Barcelona on February 25 2013, coinciding with the Mobile World Congress, the world’s most important mobile technology event.
Participating in AppCircus is free and open to any designer, startup or business with a working app ready to present for three minutes live on stage. To take part in AppCircus São Paulo Spotlight on Microsoft, participants must first register their app online at the AppCircus website before December 28.
Aside from networking with some of Brazil’s leading app experts, attendees can also take part in a special workshop focused on "Windows Phone – Platform Overview & Opportunities". Destined to disrupt the smartphone industry by offering its unique user interface and slick performance across several devices, Windows Phone is continuously attracting new customers in several markets worldwide. Companies (big, small or startups) have already figure out ways to capture new business opportunities via innovative applications running on Windows Phone. On this workshop, the Microsoft team will present an overview of the Windows Phone Platform, including its tools and SDKs as well as cover how companies can increase their revenue and market share while developing apps for Windows Phone. It is also an opportunity for iOS and Android developers get introduced into the Microsoft Windows Phone platform. You cannot miss that opportunity.
Brazil leads the app market in South America
Brazil currently leads the app market for mobile devices in the region thanks to the big growth in smart phones and tablets. According to Carles Ferreiro, CEO at AppCircus, the use of apps by Brazilian consumers is growing spectacularly: “there have been more than 400 apps developed for Windows mobile in Brazil and the scope for further growth is extraordinary thanks to the potential of areas like e-commerce and tourism”. The development of the Windows app ecosystem is a sector with “huge vitality” that offers “great professional and business opportunities for innovation and economic development”, says Carles Ferreiro. “This event gives us the chance to check out the potential of Microsoft Windows as a mobile app development platform and see some of the great ideas coming out of Brazil at the moment”.