AppCircus to Partner with 9th Annual Meffys

AppCircus to partner with the 9th Annual Meffys – the Global Awards for Mobile Content & Commerce

The partnership includes a discount for AppCircus members applying to the Meffys: any AppCircus member is entitled a 30% discount reducing the entry fee from £350 to £250. Use the following discount code: DOTMEF12 to apply for this reduction.

One of the AppCircus team members will sit in the jury to judge the best apps at the Meffys. Read the press announcement here below.

29 May 2012, London: MEF, the Global Community for Mobile Content and Commerce has launched its annual awards, the Meffys, now in their 9th year. New categories for 2012 include the Consumer Trust and Social Responsibility & Development Awards, reflecting key focus areas for MEF in 2012 and mobile’s ever-expanding role in consumers’ lives. Other new categories include Publisher on Mobile, Life Tools App and Brand on Mobile, recognising the breadth and scale of mobile content and commerce.

Judged by an independent and uniquely international panel of journalists, academics, analysts and VCs, the Meffys are the global benchmark for measuring success and rewarding innovation in mobile content and commerce. Last year, more than 350 industry leaders from over 30 countries gathered in London to attend the Meffys, reflecting their stature as the premier global awards for the mobile content and commerce industry.

From 29th May, companies are invited to submit entries in 13 categories until the   deadline of July 9th. The 2012 winners will be announced at a gala dinner on 12th September 2012 at the prestigious Park Lane Hotel in Mayfair.

Rimma Perelmuter, MEF Executive Director commented: “Now in their 9th year, the Meffys enjoy an unrivalled heritage as the global awards for mobile content and commerce. MEF reviews the categories on an annual basis to reflect the industry’s evolution and this year, we are recognising the profound impact of mobile on key verticals and consumers around the world.  The new Meffys Consumer Trust Award will also honour those companies at the forefront of creating best practice in privacy and security, key to creating a sustainable ecosystem in 2012 and beyond.”

In addition to the new awards, all nominees in each of the four innovation categories will be given the opportunity to pitch to the C-level executives at the MEF CEO Summit to be held at City Hall, on the evening preceding the Meffys. The CEOs will then vote to determine the most innovative mobile product or service and the winner of this “CEO Summit Award for Innovation” will be honoured at the Meffys Gala Awards Dinner.

Save the date:

Entries Open: 29th May 2012

Deadline for Entries: 9th July 2012

Awards Ceremony: 12th September 2012

The 2012 Meffys categories in full:

  1. Social & Entertainment  App – NEW
  2. Life tools App – NEW
  3. Brand on Mobile
  4. Publisher on Mobile – NEW
  5. Content Service
  6. m-Commerce Service
  7. Consumer Trust – NEW
  8. Discovery & Engagement – NEW
  9. Social Responsibility & Development – NEW

Innovation Categories

  1. Innovation Award for Apps
  2. Innovation Award for Technology
  3. Innovation Award for Growth Markets
  4. Innovation Award for Monetization

The following media outlets, from tier one trade magazines to national newspapers have already signed up as media partners to support the awards:  The Guardian Media Network, 12Ahead, Mobile Industry Review, MobileGroove, TechnoKitten, MusicAlly, The App Side, PocketGamer, Monty’s Outlook, MobiAdNews and the following trade organisations are also supporting the Meffys:  NATPE, UCL, Apps Tech, CDG, Politecnico di Milano, DMA, The Frankfurt Book Fair.

Opportunities for sponsorships are still available – If you want to showcase your brand to the most influential audience in mobile media, please contact [email protected]

For more details and information on how to enter visit

– ENDS –

MEF is the global community for mobile content and commerce. It is the leading trade organisation for companies wishing to monetize their goods, services and digital products via the mobile connected device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads groundbreaking initiatives which explore and promote monetization opportunities.

With global headquarters in London and operational chapters and offices in Asia, EMEA, Latin America, Middle East and North America, MEF is a member network with global reach and strong local representation, ideally placed to drive market growth. Established in 2000, MEF provides an impartial, consistent and powerful voice for the foremost companies and entrepreneurs from across the mobile content and commerce value chain.

AppCircus busca apps innovadoras en México DF

AppCircus, la competición itinerante de apps más grande del mundo, se celebrará el próximo 13 de junio en el Anexo de Ingeniería de la Ciudad Universitaria de la UNAM. AppCircus en México DF será una gran ocasión para incentivar el talento que concentra la comunidad universitaria en el desarrollo de apps.
Tras el éxito de AppCircus Villahermosa el pasado mes de abril, AppCircus en México DF será la segunda cita de AppCircus con México en 2012. AppCircus 2012 apuesta de forma muy clara por Latinoamérica. Según Francis Casado, Business Developer Manager de AppCircus, “Latinoamérica es una potencia emergente en cuanto al crecimiento, tanto en el desarrollo como en el consumo de aplicaciones para Smartphones. En muchos de países latinoamericanos, la ausencia o la precariedad de las infraestructuras físicas hace que el parque móvil ofrezca un sinfín de posibilidades que de otro modo no existirían.”
Con motivo de la celebración de AppCircus, a partir de las 10am tendrá lugar el seminario “Introducción al desarrollo para BlackBerry Playbook en Adobe AIR“, cuya inscripción será gratuita, con la única limitación del aforo máximo de la sala. Se trata de un taller enfocado a aprender los fundamentos de la tecnología Flex para desarrollar aplicaciones nativas para BlackBerry Tablet OS mediante Adobe AIR. Con esta tecnología se aprovecha el poder de la Plataforma Flash para construir aplicaciones que se comuniquen con diferentes características de PlayBook como la cámara, la geolocalización y el almacenamiento local, entre otros. Este taller dará paso a la competición AppCircus, que dará comienzo a las 11.45 h.
Para participar en AppCircus sólo hay que registrar online la app en la web hasta el día 30 de mayo (registro aquí). De entre todas las apps registradas, se elegirán las 10 mejores aplicaciones, que van a tener 3 minutos para darse a conocer desde el escenario, ante un jurado experto y el público.
La app ganadora de este Top 10 podrá ser nominada para participar en los Mobile Premier Awards que se celebrarán en febrero de 2013 en Barcelona, paralelamente al Mobile World Congress.

Dónde y cuándo se celebra AppCircus México, DF se celebrará el miércoles 13 de junio, de las 10am a la 1.45 pm en el Auditorio Sotero Prieto del Anexo de Ingeniería de la Ciudad Universitaria de la UNAM (Av. Ural, 04510)

AppCircus @ SXSW 2012 Jury

We’re excited to have some of the most knowledgeable and experienced guys in mobile on our jury panel for the AppCircus at SXSW on March 12th at the Circus Mashimus Lounge.

App developers can still register here (deadline 24/2!) with their app to pitch at this special event. Don’t miss this chance to win a nomination for the Mobile Premier Awards 2013 and get some valuable feedback from the jury, including:

Anoop Ranganath – Lead iPhone Developer at foursquare.

Matthew Wilson – Marketing Manager at Rovio Mobile Ltd.

Neil Mansilla – Director, Developer Products at Mashery API Network.

StaceyHigginbotham, Senior Writer, GigaOM.

Gianfranco Chicco – Chief Dreamer Officer at Conference Basics.

Adam DuVander – Executive Editor, ProgrammableWeb.

The jury bio’s here below:

Matthew Wilson – Marketing Manager at Rovio Mobile Ltd.
Matthew is the rare Canadian export residing in Finland, and the marketing brains behind the Angry Birds phenomenon. Through a mixture of market analysis and a good feel for what works in the application space and what doesn’t, Matthew has helped Rovio achieve viral levels of market penetration with zero budget. Matthew has a wide knowledge of the mobile marketplace, ranging from customer retention to different monetization strategies. With a background in various forms of online marketing, Matthew is taking the Angry Birds brand to new domains on an unprecedented scale for a mobile application.

Anoop Ranganath – Lead iPhone Developer at foursquare.

Anoop is the lead iPhone developer at foursquare, a location-based mobile platform that makes cities easier to use and more interesting to explore. Previously, he created Graffitio, an iPhone application that allowed users to attach conversations to places.

StaceyHigginbotham, Senior Writer, GigaOM.
StaceyHigginbotham is happy when immersed in SEC filings, tech specs or pokingthrough a data center. She has spent the last eleven years covering technology andfinance for publications such as The Deal, the Austin Business Journal, TheBond Buyer and BusinessWeek, and works remotely from Austin, Texas.

Neil Mansilla – Developer Advocate at Mashery API Network.
Neil is a passionate software engineer and tech entrepreneur. Neil previously founded several web and software companies in verticals including search, e-commerce, real estate and healthcare. He is responsible for helping developers discover, learn and utilize the platforms on the Mashery API Network.

Gianfranco Chicco – Chief Dreamer Officer at Conference Basics.
Gianfranco Chicco is currently the Chief Dreamer Officer at Conference Basics (, consulting for several international organizations. Before that he was the Marketing Director of the World Business Forum (Italy/Europe), Chief Operating Officer of Red Innova (Spain/Latam), Marketing Manager of the well known PICNIC Festival (Netherlands) and Conference Director of Frontiers of Interaction (Italy), featuring speakers like Bill Clinton, Michael Porter, Philip Kotler, Kevin Roberts, Lawrence Lessig, Malcolm Gladwell, Rudy Giuliani, Jack Welch and many others from companies like Facebook, Google, frog, Evernote, IDEO and Massive Health.

Adam DuVander – Executive Editor, ProgrammableWeb.
Adam DuVander is the author of Map Scripting 101 and Executive Editor of ProgrammableWeb, the leading resource for open Web APIs. He helps developers and decision makers navigate this new, connected web and covers popular platforms like Facebook, Twitter and Google Maps. You can catch Adam speaking at many web industry events, such as O’Reilly’s Web 2.0 and Where 2.0. In addition to writing and speaking, DuVander is also an active contributor to the open source mapping library, Mapstraction. Previously he wrote for’s web developer resource and dug deep into location data with Sperling’s BestPlaces.

Selected Apps to pitch at BlackBerry DevCon

Meet the selected apps that will have the chance to pitch at the AppCircus Spotlight on  BlackBerry DevCon® in Amsterdam taking place on February 7th.

Wondering if you can attend the show? Of course! Register at!

Barcode: BBM-Connected BlackBerry app! QR-Code Reader and Generator. System wide integration through menu! This is a QR Code Reader and Generator. It’s built for sharing data with other smartphone users or on web.

Poynt: Poynt is a convenient and timesaving GPS-enabled app that gives users the power of multiple applications in one intuitive package. Poynt is an app that connects consumers to local businesses, restaurants, movie theaters, events, gas prices and weather information at the moment they are looking to buy or acquire products/services.

GRave Defense HD: GRave Defense HD is the next step in the evolution of tower defense games for the mobile platform! It takes the best qualities from other tower defense games and adds many new features as well! It is an old-school hardcore game!
Harold and the Purple Crayon: From acclaimed author Crockett Johnson, Harold and the Purple Crayon is the first and most popular book in the series. For more than five decades this book has been a beloved mainstay in parents libraries.
Mindmaps: Mindmaps is a mind mapping tool and a brainstorming application. It allows you to order your thoughts, store ideas and bring structure into complex concepts which makes it your ideal companion during meetings, lectures…
Twinoo: Logic and art come together in this simple and brilliant game. Get ready to teach your brain some new stuff! May the best brain hemisphere win!
Ruler: Ever had the problem that you wanted to measure the dimensions of an object but had no ruler within reach? With this handy app for The BlackBerry® PlayBook™ you can measure small objects in one go by touching the screen and using the build in crosslines with attached distance measurement.

Holes: Holes let you explore the world of a small ball … Try to bring the marble (ball) to the final hole, without falling in the small holes. By changing the angle of your device, you can control the marble and reach new highscores.

mobizy: Work from anywhere. Be productive on the go. Use your mobile phone or tablet. MOBIZY powers today’s mobile enterprises with solutions for all kinds of businesses.Sell more. Deliver earlier. Keep tabs on your important customers. Manage field teams. Spread knowledge throughout your organization. Do more.
Package Tracking:Package Tracking is an application that can track packages shipped through different 44 carriers.
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AppCircus @ Circus Mashimus at SXSW 2012

Through a partnership with Mashery we will be present again this year at the Circus Mashimus in SXSW Interactive 2012. We are ready to be part of one of the premier conferences for technology and innovation in the world. South by South West is clearly a must attend event in your agenda!

Register your app here if you’d like to pitch at this unique opportunity and connect to the SXSW Interactive audience. We will gather some bright heads in mobile to be part  of the jury to evaluate the apps, check our jury from last year.

We will be showcasing mobile apps from all over the world at the Circus Mashimus tent, you will get to see apps that have presented at the Mobile Premier awards and AppCircus winners from 2011 as well as the latest apps applying to pitch for this event.

[email protected] Mashimus – SXSW Agenda:

We will be showcasing mobile apps from all over the world at the Circus Mashimus tent, you will get to see apps that have presented at the Mobile Premier awards and AppCircus winners from 2011 as well as the latest apps applying to pitch for this event. AppCircus finalists will be showcased for an hour on Saturday and Sunday, March 10th-11th, with a final showcase on Monday, March 12th from 2-4 pm.

March 10th and 11th: You will get to see each day a couple of the 2011 Mobile Premier Award winners, we will give each mobile application 3 minutes to pitch. So you wont get bored hearing a long speech, Mashery will be providing some beverages and popcorn to enjoy the show. We might have a few surprises for all the attendees.

We will be showcasing apps from 14:00 to 15:00. So make sure to be ready to see the mobile showcase we are preparing with past AppCircus winners from around the globe.

March 12th: The big show, we will open up the “call for apps” until the 21st of February. So make sure to sign up at AppCircus, upload the information for the application you want to pitch and then apply for [email protected] Mashimus, Austin event.

  • Welcome and introduction to AppCircus.
  • Supporters presentations.
  • 10 App presentations and Jury feedback.
  • Audience voting and Networking.
  • Winner announcement.

We will start at 14:00 and end at 16:00.

The venue is The Austin Convention Center, 500 E Cesar Chavez St Austin, TX, Room #3, on the first level near the popular Screenburn Arcade, the keynote room, and largest panel rooms.