Intel, Twitter, Runtastic y Pandora, keynote y speakers de los MPA16

Si quieres saber un poco más sobre la “inside story” de estas apps y empresas no faltes el 22 de febrero a la gala del X Aniversario de los Mobile Premier Awards. Ven, conoce su historia y sus consejos para desarrolladores, mejorar el engagement con los usuarios y aprovechar las oportunidades del márqueting y la comunicación.

Y además, os podéis llevar una tablet cortesía de Intel. Para conseguirla sólo hay que hacerse una foto en el photocall de entrada y tuitearla con los hashtag #MPA16 y #androidonintel. La imagen más original se llevará una estupenda tablet.

Cuando acabe la competición de las 16 apps finalistas, habrá tiempo para el networking con los principales representantes del sector mobile, que se citan en Barcelona para el Mobile World Congress, y fiesta, mucha fiesta con todo el glamour y la magia del cine.

Apúntate aquí

MPA16 Finalists: An interview with Munchery’s Nari Shin

In the latest in our series of interviews with our wonderful MPA16 finalists we chat to Munchery’s Nari Shin.

App Summary: Connecting customers with locally sourced chefs who’ll produce fresh, home cooked meals on demand before having them delivered straight to your door. For every meal ordered one is donated to local food banks.

Tell us a bit about yourself, where did you grow up and what are your interests?

I born and raised in Seoul, South Korea. I always liked math and science when I was young, and had a chance to participate in a Robot Soccer Contest when I was in high school. Since then, I studied math and computer science in college, and now I live in San Francisco as an Android developer.

Who was involved in the building of the app, what were their roles?

I built Munchery’s Android app from scratch and kept adding new features all by myself. We have three iOS developers who work very close with me, and bunch of backend developers did a really good job building all the behind scene of Munchery.

How many users do you now have and where are they located?

Our service is available in SF, Bay Area, Seattle, New York and LA in the US. In company itself, we have about half million users, and 25K users use Android platform.

What are you working on now? Any new additions to the app, or perhaps something new?

I’m currently working on a pretty big project which will allow users to experience an improved menu browsing and educate them to understand our product better.

What would winning the MPA´s mean to you and your app?

First off, that would be super cool! Me and all my co-workers will be really happy, and I would be really proud of myself. Coming from Korea and living in the US wasn’t an easy journey, and I would feel I achieved a really big goal in my life. For Munchery app, I hope we could get a lot of press attention and marketing chances so that we can grow even further!

MPA16 Finalists: An interview with Monkey’s Finger Games, Creators of Last Lie

In our latest in our series of interviews with our wonderful MPA16 finalists we chat to Monkey’s Finger Games who impressed with their amazing game, ‘Last Lie’.

App Summary: A console quality thrilling third-person shooter where the player must utilize stealth and a multitude of weapons to complete their missions.

How did you hear about Appcircus? Why did you decide to submit the app?

I have known Appcircus from a few years ago when I started to develop apps for Windows phone devices.

During a Microsoft organized apps campus I heard something about Appcircus form some other developers and then I visited the websites to better know about Appcircus jobs.

Where did the idea for the game come from?

The game idea came to us looking at technological advances in recent years and we wondered where we will be in the next 50. We thought something about bioelectronics.

The Brain Insertion was the new frontier of the future, so we are in a near future where this technology allowed people to improve their lives calibrating the body to prevent any kind of disease and prolong their lives. You can share information with people around you, everything you need is in your mind and everything you see gets mixed up with a holographic reality. Unfortunately the world is not only a beautiful place to live, but also a place to be afraid of. After a few years there was an hacker attack called MentalBurn thrown from a group adverse to the Brain Insertion. They sent a hacked signal which infected all the Brain Insertions on the planet. After the attack half of the world’s population died because of the shock, and the other half had troubles recognising the reality. No one can trust what they see because they cannot know if something is real or not and this is where Last Lie take place.

What were the game’s main influences?

With the objective to bring a console quality game on the mobile platform, we have been influenced by the major console titles. Looking at these games we were encouraged to create a technology that would allow us to have an engaging and addictive gameplay combined with the an high end graphics and gameplay mechanics.

The game itself were also influenced by the Hollywood movies that allowed us to study well-designed action camera during gameplay. Also during the game cinematic phases the camera shots changes, so we can give more emphasis to the action that is taking place!

Once your app is on the market how do you promote it and what assistance (beside funding) do you need to promote it.

To promote Last Lie we are creating a trailer that brings out the involvement during gameplay, we are also in touch with several suppliers of mobile advertising to show our ads.

We think that a great importance in given by festival, awards, and press. Most people need to hear about your game from numerous sources before they’ll actually watch a trailer or download a game. Of course having the opportunity to participate to the MPA 2016 is a  very important thing to us. We count to find some partners for promoting this and our future games. Since we are a small team, funding is really important for all of these phases, so we are giving the best of ourselves to be able to reach our goal.

What’s next for the app?

We have high expectations for Last Lie!

Last Lie has been very well received by the gamers audience that every day ask us to go on like this and to add new game chapters, and this is what we are doing!

At the moment we are continuing the Last Lie development to implement new features to the gameplay and extending the game by adding new game missions, in order to continuously improve the game and its quality. We want Last Lie to grow and become even better and better.

We are also planning a sequel for Last Lie and a spin-off. The Last Lie sequel will be even more involving than this one and will feature a better graphics and will bring some new cool gameplay features. The Last Lie spin-off  will be an all different kind of game and will give the player an excitements that isn’t yet seen on mobile platform. We want to bring the best gaming experience on mobile platform.

Where do you see the future of gaming apps going?

We in Monkey’s Finger believe that the future of mobile gaming is expected to grow, but this can happen only by creating exciting and quality products.

We think that in the near future the mobile devices will be seen as real gaming consoles, and if there will be  good quality games then mobile will be a good alternative to the current home console. Looking into the future, mobile gaming might even dominate the gaming industry, because of its mobility and ‘easy-to-play’ nature.

Having the ability to play on our couch and then continue the game in mobility without quality loss is something that might will enter into our lives. Monkey’s Finger Games wants to expand the entertainment potential of smartphone and tablets. Mobile platforms will never be a second choice for gaming.

MPA16 Finalists: An interview with Mimi Hearing’s Philipp Skribanowitz

In our latest in our series of interviews with our wonderful MPA16 finalists we chat to Mimi Hearing Test’s

Philipp Skrianowitz  about smart solutions, funding and technology.

App Summary: Mimi is a service that provides the user with the best personalized sound by undertaking a 2-12 minute hearing test which provides an extensive overview of your hearing capabilities.

Tell us a bit about your background, how did you get into mobile technology?

I have a mechanical engineering, human-centred-design and business innovation background. While teaching at the University of St. Gallen I got started with Corporate Innovation, which then lead me to company building with Christophe Maire at Atlantic Labs. My passion lies in applying technology/smart solutions to real problems. My engineering background was always challenging, but sometimes it was hard to see an immediate tangible benefit. Mimi combines both, a real need and a scalable solution enabled through mobile technology.

Why did you develop the app? What was the need behind it?

Mimi is a service that provides you the best sound personalized to you.The ‘Mimi Hearing Test’ App gives you an extensive overview about your hearing capabilities. First results are available after 2 min. the full test only takes 12 min. and can be done in the comfort of your home. Within a few months, Mimi became the #1 hearing test on iOS.

Taking sound to a complete new level, the ‘Mimi Music’ App was launched last winter and adds clarity and sparkle to your music. It is inspired by the function of the healthy human ear and provides you a unique music experience.

How many users do you have and where are they located?

Both apps are localized in 14 different languages which means, our users are spread out over the globe. Within in the last year we helped around 300k people to engage with their hearing and start their journey to better sound with us.

Who was involved in the building of the app, what were their roles?

Our apps use best in class audio processing based on years of extensive research experience from Mimi Co-Founder Dr. Nick Clark. The Mimi Hearing Test was build by a team of highly skilled and interdisciplinary scientist, designers, developers and business innovators.

Have you received funding for further development?

Mimi Hearing Technologies is backed by an international group of investors from Europe, Silicon Valley, New York, Hong Kong and Japan including Joanne Wilson (NYC), Christophe Maire (Berlin), Scentan Ventures and Horizons Ventures.

MPA16 Finalists: An interview with Norway’s Museai App

In our latest in our series of interviews with our wonderful MPA16 finalists we chat to the boys behind Museai about bands, community and what winning would mean.

App Summary: Made by musicians for musicians, Museai vastly improves on simply using your smartphone’s voice recorder in order to capture ideas. Here musical inspirations can be captured, structured and shared amongst friends and other musical collaborators with ease, speeding up the process to a fully formed song.

1: Tell us a bit about yourself, where did you grow up and what are your interests?

All of us are born and raised in Norway. Trym and Erlend are band musicians and have played music since they were kids. They just released their new band «Teddy and the Love Gang» in the end of 2015! Daniel is the business guy in the team and have a passion for making things happen.

2: Who was involved in the building of the app, what were their roles?

The team consists of three guys. Trym and Erlend are the musicians and the guys with the idea. Their role is to make sure that the product fits the user’s needs. They are also in charge of building the community and communicate with the users.

Daniel is the CEO and the business/marketing person in the team. Making sure that we can collaborate with the right partners, and also focus on getting more funding.

3: How many users do you now have and where are they located?

We aim to submit to AppStore next week, so we have not any users yet. But hopefully this will change quite a bit before MPA!

4: What are you working on now? Any new additions to the app, or perhaps something new?

We are finalizing the first version of Museai and making sure that it will be as good as possible. After launch we will have several updates and new releases. After that our main goal is to launch Museai on Android as well. We have seen that we can use the Museai technology in other ways, that also will give us new business models and potential income sources.

5: What would winning the MPA´s mean to you and your app?

That would definitely give us a great recognition and also say to potential investors and collaborators that there are a real big potential for Museai. We know there is a need for the product and by winning MPA can be a way for us to show the world how we want to improve the ways musicians create music!