For a long time now, Android has surpassed Windows in terms of frequency of use on the Internet. The percentage of users who went online from devices on the green robot platform is 37.93% compared to 37.91% for Microsoft’s OS. Aside from the obvious conclusion, this means that if you have a business, now is the time to consider developing a mobile app. We, in turn, will add a little more oil to the fire.
The Benefits of a Mobile App for Entrepreneurs
Attracting new customers
With a mobile app, you can ensure consistency in bringing in new customers. And one of the key consequences of this order of things is a noticeable increase in sales.
Retaining loyal customers
Loyal customers will be happy to see your business have a mobile app. Stimulate them by informing them about all sorts of promotions, special offers and discounts marked “For regular customers. It’s a win-win.
The best way for interaction between buyer and seller
Keep in mind that developing a mobile app is a costly process with more than one payment. But that’s the salt of the situation: despite the expense, the benefit is permanent. And if you remember how much businesses spend annually on advertising, unnecessary billboards and radio and television ads, the arrow of profitability will definitely point to the mobile app, without even flinching in the direction of another type of advertising.
A Hand on the Pulse of Your Customer Base
Because of the mobile app, you can have comprehensive data on where your customers are, their contact list and even their social media profiles.
Quick communication option
The fifth point is here only because we want to equal Igor Nikolaev. Just kidding;) In fact, the mobile app has an extremely important tool: push notifications. Thanks to them, it is quite easy to deliver news to customers about the appearance of desired products, discounts and promotions. In addition to them, the app can also provide a way for the customer and you to communicate: in writing by email or by phone.
The Benefits of a Mobile App for Customers
Awareness
A mobile app gives the user the opportunity to be involved in the processes in your company. He will be informed of what is good for him, and what is good for you.
Always at his fingertips
The mobile app can be accessed at any time and almost anywhere. It is available all the time, without interruptions or weekends. In addition, the app’s presence on the device saves users the time associated with opening a browser and searching for the right site.
Organicity
The app provides the user with the easiest way to shop. Without taking their eyes off the screen of their gadget, they can review the product, read reviews and decide whether to buy it or go looking for alternatives.
What Examples Exist of Successful Integration of a Mobile App into a Business?
To avoid sounding unsubstantiated, let’s look at one example of the integration of a mobile app into a business. The world-famous coffee chain Starbucks launched its own branded app, incorporating a rather interesting loyalty program into it. Its essence was that each user who registered in the app had a virtual account. If they bought anything at the coffee shop, they were awarded points, which could then be redeemed for the products of the establishment.
As a result of this campaign Starbucks managed to get more than a million new customers. But the American company didn’t stop there and implemented one more convenient feature: the user can enter the application, make an order and pick it up at any convenient time, without wasting time standing in line.
The lesson: Starbucks owners’ unpretentious plan to increase customer return rates to their coffee shops led to even greater popularity and success. It’s possible that if the mobile app idea had been ignored or rejected, competitors might have hijacked it. And left Starbucks behind, expecting identical success.
Following this example, the lion’s share of online retailers and large companies develop not only a mobile version of their website, but a mobile app directly, which then takes its place on Google Play and the App Store.
For What Kind of Business Do They Most Often Create Mobile Applications?
If we talk about the CIS countries, mobile applications for:
– Internet marketplaces
– Restaurants, cafes, and pizza parlors
– Stores with home appliances, clothing, and shoes
– Cash registers for railroad and air travel
– Cab service
The other areas are still gaining momentum, but there is no doubt that the wave of popularity of mobile applications will reach them.